Activation Lead Responsibilities

The Activation Lead is responsible for planning, executing and evaluating event activations that align with the brand's objectives and strategies. An Activation Lead oversees the creative development and production of event materials, manages the event budget and timeline, coordinates with internal and external stakeholders, and ensures a high level of customer satisfaction and engagement. An Activation Lead also monitors and analyzes the performance and impact of event activations, and provides feedback and recommendations for improvement.